Step 04 / BRILLIANCE

Make exceptional work easier to repeat.

Find an exceptional result inside the business. Identify the conditions behind it, then test whether another team can reproduce the value.

What the work can look like

A team’s successful way of serving customers becomes a pattern another team can test and adapt.

Inside BRILLIANCE: how the work unfolds

Inside BRILLIANCE

How the
work unfolds.

  1. Find

    Compare candidate successes and choose one worth investigating.

  2. Understand

    Make the behaviours, methods, incentives and conditions for success explicit.

  3. Scale

    Test wider adoption and create the roadmap, measures and governance to support it.

The intended outputs

What you take forward.

01

A selected pocket of success and an explanation of what drives it.

02

Evidence about the barriers and conditions for wider adoption.

03

A scaling plan with ownership and commercial measures.

The next conversation

Build on what you learn.

The next step depends on the evidence and what the business needs.

Your next step

Discuss BRILLIANCE with Adam or Greg.

Bring the priority and the questions you need answered. Agree the scope and commitment before deciding.

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