Step 04 / Reinvent value

Find the next source of customer value.

Scale an existing pocket of success or explore a new opportunity from the customer backwards.

The question to answer

What already works brilliantly, or what do customers need that you do not yet deliver?

BRILLIANCE makes an existing success easier to repeat. FUTURE starts with changing customer needs and tests a new product, service or way of delivering value.

What you are working towards

A tested proposition or scaling plan with clear commercial assumptions and ownership.

The next decision
Use customer evidence to decide what to scale, change or stop.

Sessions / Step 04

The work that supports this step.

Choose the relevant session around your priority and what you already know.

BRILLIANCE

Make exceptional work easier to repeat.

Find an exceptional result inside the business. Identify the conditions behind it, then test whether another team can reproduce the value.

FUTURE

Start with what customers need next.

Find the next customer problem worth solving. Test the proposition and route to market, build a prototype and use customer behaviour to decide what deserves further investment.

Your next step

Book a call with Adam or Greg.

Bring one business priority. In 30 minutes, explore the starting point, the people needed and the time and investment involved.

Book a call