TIP was founded to solve one problem: the gap between AI investment and AI impact in enterprise leadership teams. We're not a consultancy. Not a training provider. We're an outcomes partner.
NPS Guarantee: if your team's average NPS on a PERSONAL or TEAM session is 6 or below, you don't pay.
Your board is asking about AI. Your leaders know it matters intellectually. But most don't feel it yet. There is a gap between investment and impact. And that gap is exactly where transformation stalls.
"Success or failure in the AI era will not be determined by technology. It will be determined by leadership. From the top."
Every TIP leader has sat in the chair they're now coaching. We work as directors, fractional practitioners, and associates. Not employees masquerading as experts. Not consultants creating dependency.
C-suite experience. Deep domain expertise. They've walked the transformation path themselves and now coach others through it.
Expert capability on a part-time basis. Embedded in your organisation but retaining independence. No dependency. Clean exit enabled.
Emerging talent trained in the TIP method. Delivering sessions under guidance. Building the next generation of evidence-driven practitioners.
Not a consultancy that creates dependency through reports. Not a training provider selling courses. Not a technology vendor pushing tools. We build internal capability and enable self-sufficiency.
Our operating model is built on one principle: funding follows evidence, not hope. We structure engagements so your investment is released quarterly, only when evidence is proven.
Change the mindset, install the method, and the money follows. Money released drives momentum. Momentum proves the mindset shift and validates the method. That's how transformation becomes permanent.
TIP wasn't built by consultants who pivoted to AI. It was built by practitioners who started with AI. And built the business around the outcomes it could produce.
Co-Founder & Chief Commercial Officer
Adam runs TIP as an AI-centric business from the ground up. Not AI-enabled. AI-native. Every go-to-market decision, every build, every client engagement is designed with AI at the centre. He applies the same product thinking to TIP's own operations that TIP teaches its clients.
Before TIP, Adam founded building-trust.uk, a platform built on the hypothesis that trust is the operating system of every high-performing organisation. That thinking carries directly into TIP: if leaders don't trust the AI, each other, or the process, transformation stalls regardless of the technology.
Adam's conviction is that AI and human capability aren't competing forces. They're compounding forces. The organisations that merge both will outperform the ones that separate them. That means leaders who use AI to challenge their own decisions, surface their own blind spots, and redesign how they work. Not just what tools they use.
Co-Founder & Chief Product Officer
Greg is a product leader who treats every TIP session, every programme, and every evidence gate as a product. That distinction matters: products have hypotheses, feedback loops, and iteration cycles. Projects have milestones and due dates. Greg builds TIP as the former.
His core hypothesis: agents are products. Workflows are products. The organisations that recognise this will adopt a product-centric operating model. A fundamentally different way of running a business. TIP doesn't just teach this. Adam and Greg live it. Every TIP product was built, tested, iterated, and evidenced before it was named.
Together, Adam and Greg apply the product expertise that comes from building AI-native businesses to the enterprises they serve. The result: TIP clients don't just learn about AI. They learn how to build and scale AI capability the way a product organisation would.
Our hypothesis
Every organisation will move to a product-centric operating model. Most don't know it yet. The ones who start now will compound their advantage.
Every person in this team has run the room. They've shipped products, led P&Ls, navigated crises, and rebuilt teams. They have the scars to prove it.
"AI fluency cannot be delegated. It must originate in the C-suite." — TIP Principle
Fractional Chief People Officer (CPO)
Scaled people ops from Expedia to scale-ups. PCC Coach. Knows what breaks under pressure, and how to build what holds.
Fractional Chief Financial Officer (CFO)
Finance Director across PLCs, PE and founder-led businesses. Built the models when money was tight. And the evidence models that prove when it's well spent.
Fractional Chief Strategy Officer (CSO)
25 years in strategy, PE and transformation. Global Advisor at Bain & Co. Knows the difference between a strategy deck and a strategy that works.
Fractional General Counsel (GC) · Lex Solutions
Commercial and regulatory counsel across financial services and technology. Ensures TIP's delivery model, data handling, and contractual frameworks meet the compliance bar that FCA-regulated clients require.
Fractional Executive · Construction
Operated at the sharp end of construction and infrastructure. Credibility that opens doors in hard hats and boardrooms alike.
Public Sector & Local Authorities Leader
Council transformation, LGR and devolution. Bringing GenAI into statutory planning and Best Value frameworks.
Change Management Lead
Proven track record supporting senior leaders through critical transformation. Makes change stick. Not just start.
Chief Information Officer (CIO)
Led technology transformation from the inside. Bridges the gap between IT promises and business reality.
The recommended starting point is a PERSONAL session. A 2-hour, 1-to-1 session where you work on your own real problems with AI. Low commitment. High signal. You'll experience the mindset shift firsthand before involving your team.
Contact us directly or book a time that works for you.