STEP 1 · COACH2COACH
Mindset + Method = Money + Momentum

Don't buy what you can deliver

Most organisations could commission external delivery of PERSONAL and TEAM sessions indefinitely. We could let them. But that's not where we add the most value. TIP's real impact comes after leadership fluency is in place: redesigning work, rethinking the customer experience, reshaping the operating model. COACH2COACH gets your people delivering STEP 1 sessions independently, so we can focus on what only we can do, and you can prove the financial case to your CFO within weeks, not quarters.

£49k
Saved vs External (1,000-person org)
>3x
ROI Within One Quarter
4 Steps
From Training to Independence
Why COACH2COACH How it works Deliverables ROI Evidence Fluency Journey
Why COACH2COACH

The Three Pillars

Scale your AI fluency programme while deepening leadership ownership and proving the CFO's case.

Faster Momentum

"Scale mindset across the organisation without the bottleneck."

Every external session takes time to schedule, contract, and deliver. When your own leaders run PERSONAL and TEAM, you remove that bottleneck entirely. Sessions happen when the organisation needs them. Move from one cohort a quarter to one a week. A leading organisation has self-delivered both formally and informally across their 1,000-person organisation.

Better Mindset

"If you can't teach it, you don't understand it."

Leaders who deliver sessions deepen their own AI fluency. The bigger effect is leadership shadow: when a senior leader runs the session, the signal to the team is unambiguous. AI fluency isn't something delegated to L&D. NPS scores for leader-delivered sessions match TIP-delivered benchmarks when facilitated using the TIP run-book.

Cheaper Money

"Insourcing is the first proof point your CFO will understand."

A 1,000-person org reaching its top 200 leaders needs approximately 10 TEAM sessions at £7k each (£70k of external spend). COACH2COACH costs roughly £21k (3× one session). That's a saving of £49k and a >3× ROI delivered within a single quarter.

The Enablement Journey (4 Steps)

From fluency to independence in four sequential steps, each building the habit and confidence for long-term delivery.

  1. 1

    Complete STEP 1 First

    Leaders must have experienced PERSONAL and TEAM themselves before they can teach them. Fluency is the foundation.

  2. 2

    COACH2COACH Programme

    Double-length session per module (PERSONAL or TEAM). Leaders practise facilitating the full session: real prompts, real problems, real participants. TIP coaches shadow, intervene, and debrief in real time.

  3. 3

    First Live Session (Optional Co-Delivery)

    A TIP coach can attend the leader's first independently-run session. One safeguarded delivery builds the habit for all future ones.

  4. 4

    Independent Delivery at Scale

    Leaders are now self-sufficient. They have the run-book, the Mentimeter bank, the transcript-scoring guidance. Sessions run on your schedule, in your language, in your context.

In the AI era, don't just lead. If your leaders can't teach it, they don't own it.

— The Incremental Pathway
Deliverables

What Your Facilitators Leave With

Everything they need to deliver independently, immediately.

A Repeatable Run-Book
Day-before, on-the-day, day-after. Every session lands.

Mentimeter Question Banks
Pre-built for PERSONAL and TEAM. Ready to use.

Transcript-Scoring Guidance
Coach feedback and simple benchmarking built in.

Shared Facilitator Language
POC → Improve-My-Prompt → Validate & Verify (applied to real work).

The Financial Case (At A Glance)

10
TEAM sessions needed
£70k
External cost
£21k
COACH2COACH investment
£49k
Saved
>3x
ROI
1
Quarter to payback

Evidence. First self-delivered session. NPS 8.

Jen French leads Learning & Development at Unum. She was one of the first facilitators through COACH2COACH. Her first self-delivered TEAM session scored an NPS of 8 — outstanding for a first independent delivery, and on par with TIP-led sessions. She is now known internally as "Jen AI" and delivers sessions on her own schedule, in her own language, to her own teams.

— Jen French, Head of L&D, Unum
NPS 8
First self-delivered session
"Jen AI"
Known internally for AI fluency
Self-sufficient
Delivers independently on her schedule

Unum's broader TIP programme: £513k invested, £1.8M–£3M in-year returns, 3.5×–6× ROI across 350+ leaders. COACH2COACH is how that scales without scaling cost.

AI Fluency Model

Where COACH2COACH Fits

COACH2COACH enables your leaders to deliver PERSONAL (L0→L1) and TEAM (L1→L2) sessions independently. Your internal facilitators become the engine that scales AI fluency across the organisation.

L0
Unaware
No AI literacy. Fear & uncertainty.
L1
Literacy
Basic awareness. Occasional use.
L2
Integration
Daily AI habits. ≈20% time-capital.
L3
Redesign
Workflow shifts. Insourcing gains.
L4
Transformation
AI-native model. Agents & people.

COACH2COACH trains your facilitators to deliver PERSONAL (L0→L1) and TEAM (L1→L2) independently.

COACH2COACH Model

Programme Structure

  • One TIP facilitator. Double-length format. Hands-on practice with live shadow-coaching.
  • Tool-agnostic (Copilot, Gemini, ChatGPT). Microsoft-first posture for enterprise guardrails.
  • Optional annual add-on: content updates, facilitator community, refreshed Mentimeter libraries.

Ready to Scale?

Choose your starting module: PERSONAL or TEAM. Pick your cohort of internal facilitators. We'll have them delivering independently within weeks.

Schedule a Discovery Call

Your Journey

Download the COACH2COACH Guide

Facilitator requirements, programme structure, and the financial case for insourcing.

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