Our privacy policy is simple: we collect the minimum data we need, we use it only for what we've told you, and we never sell it. Built on GDPR principles.
Last updated: March 2026
Data Controller: The Incremental Pathway Ltd, registered in England and Wales
Contact: info@incrementalpathway.co.uk
We collect data in three ways: through our website forms, during programme delivery, and via analytics.
When you complete a contact form or book a session, we collect:
During STRATEGIC, TEAM, and other sessions, we collect:
Transcript data is anonymised. We remove names, organisation names, and identifiable details before analysis. We never sell or share individual transcripts.
We use Plausible Analytics, a privacy-first, cookie-free analytics service. Plausible does not track individual users, does not use cookies, and does not require cookie banners. We collect only aggregate traffic data (page views, referrers, device types).
We use your data for:
We do not:
We process your data under two legal bases:
When you fill in a contact form or take the AI Readiness Scorecard, we process your data on the basis of legitimate interest. We have a legitimate business need to understand your enquiry and respond appropriately. Your interest in receiving a response aligns with our interest in helping you.
Once you've booked a session or engaged in a programme, we process your data as necessary to fulfil our contract with you. That is, to deliver the session or programme as agreed.
You can withdraw consent at any time by emailing us at info@incrementalpathway.co.uk. This will not affect the lawfulness of processing that has already happened.
Under the UK General Data Protection Regulation (GDPR), you have the following rights:
You can request a copy of all the data we hold about you. We'll provide this within 30 days.
If your data is inaccurate, you can ask us to correct it.
You can request that we delete your data, subject to our legal obligations (e.g., we may need to retain records for tax purposes). We'll explain any limitations.
You can request your data in a portable, machine-readable format (e.g., CSV) so you can take it elsewhere.
You can object to the processing of your data on the basis of legitimate interest. We'll then assess whether our reason for processing overrides your objection.
If you believe we're processing your data unlawfully, you can lodge a complaint with the UK Information Commissioner's Office (ICO).
To exercise any of these rights, email info@incrementalpathway.co.uk with the details of your request.
We do not share your personal data with third-party marketers, advertisers, or data brokers.
TIP operates in the UK. All data is stored within the UK/EU unless you specifically consent otherwise. We do not routinely transfer data outside the UK.
We take security seriously. Your data is protected by:
If we experience a data breach, we will notify affected individuals and the ICO within 72 hours, as required by law.
For questions about this privacy policy or to exercise your data rights:
We'll respond within 14 days.
Changes to this policy: We may update this privacy policy from time to time. We'll notify you of material changes by email if you've shared contact details with us. Last updated: March 2026.