Some love the tools. Some resist them. Nobody has a shared language. The CEO wants a plan by next quarter. The STRATEGIC session: 3 hours, evidence-gated model, customer-back lens. Not a demo. A working session where you build shared AI fluency across marketing leadership.
Your marketing team is running AI pilots in parallel. Content generation, campaign optimisation, customer segmentation. Some teams love it. Some are sceptical. Nobody talks about it the same way.
When marketing lacks shared AI fluency, you get scattered tactics, no coordinated strategy, and your CEO wondering why your AI investment isn't delivering a plan. Your competitors have moved from experimentation to operationalised workflows.
The STRATEGIC session is your marketing proof point. Three hours. Working on a real marketing question: content velocity, campaign strategy, customer personalisation. You come out with a shared framework for how marketing operates with AI.
Key angles for CMOs:
The recommended entry point for any CMO. A working session, not a briefing. You bring a live marketing question: content strategy, velocity, campaign personalisation, customer segmentation, brand consistency. We work through it together, using the same AI-enabled thinking your marketing leadership needs to operationalise.
You walk out with a marketing playbook: how your team operates with AI, and the shared language to lead it.
Small group: you + peer CMOs + TIP practitioner
The CMO led the marketing team through TEAM and FUNCTION sessions focused on AI-enabled content strategy. The leadership team moved from scattered ChatGPT experimentation to coordinated content workflow. Marketing became the proof point for what AI fluency looks like operationally.
The result: ≈20% marketing capacity reclaimed. Content velocity increased. The team went from asking "which AI tool should we buy?" to "how do we operationalise AI in our customer conversations?" NPS 8.6 average, including marketing leadership who started as sceptics.
Read the full evidence story →We went from everyone experimenting alone to the team operating with a shared understanding. That difference is enormous. It's not about the tools. It's about how we think about customer conversations.
The best part is, we didn't hire anyone. We just freed up ≈20% of the time spent on execution so the team could focus on strategy. That's where the real marketing value is.
TIP moves marketing from scattered AI tool tinkering to coordinated strategy. TEAM sessions create shared language across the marketing function. FUNCTION and ACCELERATE sessions redesign how marketing operates with AI: not bolt-on tactics, but reimagined workflows. The result: ≈20% capacity reclaimed, measurable outcomes, NPS 8.6 average.
A TEAM session brings your marketing leadership together to build shared AI fluency. You work on real marketing problems: content strategy, velocity, customer segmentation, campaign optimisation. You work through them using AI-enabled thinking. You walk out with consensus on how marketing operates differently with AI, and the confidence to deploy that change.
Measure what matters: content velocity (more output with same headcount), campaign responsiveness (faster to market), team capacity (time freed from execution for strategy), and customer impact (engagement metrics, pipeline contribution). TIP helps marketing leadership define these metrics at the start. The NPS guarantee on PERSONAL and TEAM sessions means if your team's average NPS is 6 or below, you don't pay.
Evidence across 350+ leaders, 12 enterprises: marketing capacity, team fluency, and content velocity.
Get my Report (PDF)Book a 2-hour PERSONAL session. Experience the mindset shift firsthand. Then move to function-specific or enterprise sessions with your live marketing question. Leave with a marketing playbook.
Book your CMO session now